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EMPOWERED PEOPLE CREATE EXCEPTIONAL PRODUCTS

We collaborate with you and your team and together build a product centric led organisation
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COULD YOUR PRODUCTS BE BETTER?  

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MiiDoo is your partner to digital product excellence.


We simplify the path from strategy to execution, empowering you to build exceptional products, high-performing teams, and engaged team members who create winning products that capture hearts. We're here to ensure your journey towards a product-centric organisation is straightforward and successful.   

Tell me more

Market leaders have a product centric mindset and culture

They know their users
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so they can
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Focus on solving the right problems
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Prioritise outcomes over output
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Give their teams problems to solve not solutions to create
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Attract and retain top talent by giving them purpose

DO YOU?
I want to

HOW YOU CAN

Assessment

PRODUCT READY

Together we do a panoramic assessment of your strategies, products, and organisation, pinpointing strategic opportunities and evaluating your operational fit for the goals you aim to achieve.
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We go beyond conventional presentations to empowering you with actionable dashboards and roadmaps, designed for easy adoption and cultural integration.
ASSESSMENT READY

STRATEGY

Discover what's holding your products and people back.

CREATE

Bespoke action plans with dynamic dashboards to track progress.

EMBED

Empower change champions across your teams

Coaching

EMPOWER PEOPLE

Enhance your team's digital product expertise with our hands-on coaching.

We believe that tackling real-life challenges with the guidance of experienced practitioners is the most effective way to learn and evolve.

Our product and leadership coaching covers a range of roles, from the executives in the boardroom to the executors on the ground in your product operations.
I WANT TO DEVELOP

STRATEGY

To bring clarity and confidence from leaders to doers

CREATE

Empowering skill growth in a supportive space

EMBED

Making change your habits

HOW WE WORK

ENGAGED PEOPLE

Each of our professionals brings a wealth of real-world experience from a diverse array of companies, ensuring you receive not only theoretical knowledge but practical wisdom that understands the context of the moment you are currently in and we match professionals to your need.

We're here to guide you, every step of the way.

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ENGAGED
CUSTOMERS

We only work with customers we connect with, who have identified the need and are ready for change.

Our clients range from established organisations eager to pivot towards a product-led strategy, to growth startups seeking to scale effectively.


GROWTH FOR ONE, GROWTH FOR ALL

Individual

Our personalised coaching sharpens your skills and defines your goals, fuelling both your professional growth and personal passion.

Team

Building collaborative, trust-filled teams, we harness individual strengths to foster standout product creation and drive collective growth

Organisation

Revolutionising change management, we empower your organisation with adaptable strategies, strengthenin


WE BELIEVE IN THE POWER OF HUMAN CONNECTION

Engaged people

Our exceptional people aren't just industry veterans with  real life experience in Product, Business, Design, Engineering and Research - they're also people you'll  enjoy collaborating with.

Each of our professionals brings a wealth of real-world experience from a diverse array of companies, ensuring you receive not only theoretical knowledge but practical wisdom that understands the context of the moment you are currently in and we match professionals to your need. We're here to guide you, every step of the way.

Engaged customers

We only work with customers we connect with, who have identified the need and are ready for change.

Our clients range from established organisations eager to pivot towards a product-led strategy, to growth startups seeking to scale effectively.

What they all have in common is a desire for progress and growth with a partnership that goes beyond the superficial.
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MEET THE FOUNDERS

ABOUT US

Peter Wealls

Managing Director

Meet Peter, a dynamic product leader at Miidoo known for his people-first approach and impactful solutions. With a pioneering spirit, Peter embraced design thinking early in his career, driving significant transformations at EE and Schneider Electric.

His expertise lies in crafting and implementing innovative product strategies, building and delivered by empowered teams leading to the development of successful companies.

Peter's adaptability and effectiveness are evident in his collaborations with notable clients like SEAT/CUPRA and Telepizza. At Miidoo, he's not just a leader; he's a catalyst for change, combining extensive experience with a relentless pursuit of product and operational excellence.

Pedro Gallardo

General Manager

Pedro Gallardo, a dynamic leader at Miidoo Digital Consultancy, boasts over two decades of experience in the digital field.

His journey, marked by key roles at Samsung and SEAT/CUPRA, showcases his knack for driving impactful digital strategies and operations. Renowned for his adaptability and expertise, Pedro has masterminded successful digital solutions for major clients.

A continuous learner, Pedro holds certifications in Innovation Management and International Digital Business from the Generalitat of Catalonia, and he is furthering his expertise with ICF and ASESCO certifications.

We bring decades of real life experience WITH RECOGNISED LEADERS ACROSS industries and markets

With over 40 years of combined experience, we have navigated diverse industries, varying company sizes, and distinct phases of digital maturity, guiding transformations from the executives in the board room to the executors on the ground in both product and cultures.

DON´T JUST TAKE OUR WORD FOR IT

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Leading

Coaching

Product

Strategy

Discovery

Operations

Design

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STEVE GRIFFITHS

CDO
DDB WORLDWIDE

"Their leadership skills and deep digital knowledge was crucial to the success of the 14 agency, the growth of the teams and to the digital transformation of the SEAT and CUPRA brands digital products and ways of working.


I would highly recommend working with them"

raquel sainz

HEAD OF PRODUCT,
SPOTIFY

"Peter's exceptional talent lies in his ability to see through the noise and distractions that often cloud the path to success.
Working with him has been an enlightening journey. He possesses the remarkable skill to cut through the clutter and bring clarity and alignment to your product area and strategy"
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mARTA fERRAR

DIRECTOR OF PEOPLE, BROWNIE

"Miidoo's coaching has been a game-changer for our digital teams. Their tailored approach has boosted our team's skills, collaboration, and innovation.  I've seen significant impact on our team's performance and morale. Miidoo is the ideal partner for any organisation seeking to enhance their digital capabilities."

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